ALIFE's collaborations with the fashion industry led to unique partnerships outside of footwear fashion. In 2006, ALIFE began to sponsor cultural events that allowed ALIFE followers to become intimately involved with the brand. this personal approach garnered a whole new audience, and sparked an interest in the ALIFEstyle that showcased the talents of musicians like Moby, Q-Tip, John Mayer among other progressive artists. From its humble beginnings in the Orchard Street boutique in New York, ALIFE was a driving catalyst in the early sneaker culture, sparking a movement that's still thriving today. Modern street-style footwear just wouldn't be the same if ALIFE would not have broken through to allow artistic influence and design. In ten short years, ALIFE has showed the world what creativity, authenticity, and community can bring about in their line of shoes. Who can tell what the future holds, but with ALIFE leading the way, the future looks awefully cool.

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